Marketing to Millennials: New Research To Help New Business
The 18-30 year old Millennial market is one of the most sought after by marketers and their ad agencies. Read on about an upcoming conference to help you get smart.
Millennials create their own messages and talk on their own channels. They decide what to buy based on snarky twitter posts, excitable blogger reviews, aggressive customer ratings, capricious likes and dislikes. They communicate on a network nobody owns.
I'm particularly intrigued by the potential insights from the report that will be available to all registrants. It's based on a study group of 4,000 millennials and 1,000 of their parents, which was conducted by Boston Consulting Group, Service Management Group and Barkley. It's titled, “American Millennials: Deciphering the Enigma Generation."
If you're a new business director, account exec, demographic researcher, in agency leadership, or a brand marketer, this conference holds the potential for you to significantly ramp up your knowledge about this large and influential demographic group.
The conference will be held in San Francisco in September. For more information, the website is ShareLikeBuy.
Full disclosure: Our company, The List, was approached to help promote the conference, but we have no financial stake in it's success.