New Business Intel

For Ad Agency New Business Success, Start with Your Prospect List

For most ad agencies, successful proactive new business begins with identifying a group of likely clients

To get started, first identity the size of your funnel. The next step is to build your prospect list - the types of companies and corporate marketers who are most likely to hire your ad agency.

The process typically starts with identifying the following criteria: industries, company size, geography, and titles. Answer these questions and you’ll be on your way:

• Industries: What industries do we currently serve? What knowledge do we have from them that we can leverage with related industries? Which industries?
• Company size: What size company is in our sweet-spot? Specify a revenue range.
• Geography: How far away do we want our clients to be, where we are confident we can work effectively with them?
• Titles: What are the titles of the influencers and decision-makers who hire us?

By answering these questions you’ll narrow your audience to prospective clients it makes sense to approach.

Once you have this information, you’ll need to subscribe to a reliable data resource for marketing decision makers.

Views: 3686