Win More Ad Agency New Business by NOT Asking Your Prospects to Call You

Treating your prospects with respect and showing consideration for their time demonstrates your professionalism
by Todd Knutson  |   published on January 06, 2009

How many times have you listened to cold calls in your voicemail and actually called the salesperson back? If you're like me, you never do. And why should you? What right does a salesperson

Read on...



The Comments of Others

Craig Kavicky  |  01/05/2010

I think this article is the difference between a pure play sales person (of which there are more bad than good) and a business developer: a grower of relationships.

Even if you have what the prospect needs, the timing has to be right and you have to earn it.

Tim Williams  |  07/27/2010

Love this direction, because it demonstrates self-confidence. Better yet, stop cold calling altogether!

computer store  |  08/13/2011

Agency people, by and large, are creatives by nature. They enjoy and thrive on ideas, concepts, visualizations, presentations. For that reason, they take rejection, which is normal in the world of sales, fairly hard. They find it difficult to distance themselves personally from the majority response (No thanks, we’re very happy with our current agency) and they struggle when confronting a new prospect for the first time.

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computer power supplies  |  10/16/2011

I like to create targeted circles and communicate to specific groups of people about my blog updates and actual website re-launch I’m going through right now. Along the same lines, I recommend using Facebook lists for targeted communication. A simple “just launched a site, want to hear your opinion” goes a long way.

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When you know that your mlm prospects actually want to talk with you, your fear of the phone vanishes.  When you’re offering a solution as solid as MyLeadSystemPro, and more importantly you know it, you feel great getting on the phone with your prospects not to convince them into buying into the system and joining your team, but rather discovering their problems and offering a solution.
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