What Clients Want From Agencies

Relationship-building advice
by Todd Knutson  |   published on June 01, 2011

ROIWhat's most important to CMOs according to four senior marketers? Return On Investment. If you're in charge of new business at your ad agency, your opportunity is to demonstrate that your

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I totally agree with the above comment. PR is a two way street. It’s great if a client wants to be involved and keep the agency up to date on company activity, however this is sometimes not the case. I appreciate the expectations of clients, but what is really needed is a better understanding of PR and it’s role within an organization. That way there is a clear understanding on both sides of what everyone should be doing and when they should be doing it.

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“Do you know where your agency can add real value” is really a big problem. Is there any tips to discover it?
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I totally agree with the above comment. PR is a two way street. It’s great if a client wants to be involved and keep the agency up to date on company activity, however this is sometimes not the case. I appriciate the expectations of clients, but what is really needed is a better understaning of PR and it’s role within an organisation. That way there is a clear understanding on both sides of what everyone should be doing and when they should be doing it.

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Very informative article! It’s great if a client wants to be involved and keep the agency up to date on company activity, however this is sometimes not the case. I appreciate the expectations of clients, but what is really needed is a better understanding of PR and it’s role within an organization.

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I feel it’s important to add that the responses come largely from the US (70%) so attitudes are somewhat different than what we’re experiencing in Asia - but things are changing very quickly as clients adopt and learn about new approaches: after all website testing is nothing new, direct marketers have been testing and optimizing for decades!

 


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