To Attract Ad Agency New Business Perhaps You Should Ask “Why?”
Asking why is a simple way to get to the heart of what your agency really does and better help you and your staff communicate
Asking why is a simple way to get to the heart of what your agency really does and better help you and your staff communicate what it can do for clients.
If you were to go around the table
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If you are a business owner, chances are you advertise your business in some way or another. You may believe you don’t need a professional writer or designer, but a good advertising agency can get you a better response for your money. Here’s how to hire an advertising agency to drive more traffic to your business.
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Communication is vital for any effective organization. However, most organizations have many different types of people, with different backgrounds, cultures, education levels and personality types. What makes sense to one person may be meaningless to another.
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Advertising agencies, as communication professionals, should use “best practice” activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that “personal contact” and “positive recommendations of satisfied clients” were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.
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