11 Ways to Not Cut New Business Spending During the Recession
Right-size your agency instead of eliminating your sales and marketing effort
The day before yesterday a Midwest agency CEO called and told us that they cut all new business spending at their 40-person full-service agency. I cringed when I heard the story.
What would
The Comments of Others
Some are claiming that the attacks of September 11 triggered this latest economic slide, but all signs point to the fact that the U.S. economy already was in recession even before the attacks. Moreover, there is no scarcity of counsel to be given to those we are told are “in charge” of the economy, as though there are a few people who can just pull the right levers to make things work. For the most part, we hear the pundits telling everyone else what must be done to “stimulate” the economy in order to drive it from the doldrums
As the recession increases in severity and length, management and labor may meet and agree to mutual concessions, both to save the company and to save jobs. The concessions may include wage reductions and reduced benefits. If the company is a manufacturer, it may be forced to close plants and discontinue poorly performing brands. Automobile manufacturers, for example, have done this in previous recessions.
If you are only doing business through your store, you need to find new ways to access your customers. Start an online business where customers can purchase your products remotely. Hire sales representatives who can take your products to the customers instead of waiting for your customers to come to you.
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[/url]Foreign Ministry spokesman Hong Lei
Chinese [url=http://www.coach-factorysoutlet.org/]Coach Factory Outlet
[/url]Foreign Ministry spokesman Hong Lei responded to the news
Thursday by saying Chinese hope relevant countries’ bilateral
carrier, and it has been involved in
You need to find new ways to make money. Create new applications for your existing products, find new customers who would benefit from your services, find new products that your existing customers will also need… Do not accept that what you’re currently doing is all that can be done.sd card
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The marketplace has changed, is your business plan still relevant? Spend time analyzing how your customer’s need have changed and ask yourself if you have changed with them. If not, you need to make sure that you have a plan to bring your business up to date. If you are doing well, then make sure you have a plan for the next phase of this evolving marketplace. Stay ahead of the wave and the water will always be ripple free.
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As the economy continues to tumble, it is tempting to cut back on your investments in innovation. But now is the perfect time to increase your innovation efforts. Here are seven creative ways that innovation can help you recession-proof your business.