The New Business Power of a Snail Mail Thank You Note
How does it make you feel?
I received two thank you notes in the last month that were different from all others: neither was sent via email. One was an "old-fashioned", hand-written note from a friend. The other was
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Wendy, your story is a perfect example of how the little things can really make a difference to your new business success. Congratulations!
Bravo. Personal letters and notes are my single best biz dev tool - far and away. Yes, it takes longer but they get read. I can’t tell you how many people have commented to me about the joy of reading a letter. Let’s just hope it doesn’t catch on. You wouldn’t be distinctive. It’s all about finding your one thing! It’s a comment on my blog this week. http://B2.mintz-hoke.com
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I would also feel the same if ever I would received those personalized letters. They bothered to exert the effort even if it is less of a hassle to just send you an email. Kudos to them and to you for having done a great job!
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Personal notes are even more powerful in the era of electronic communication. It takes only about three minutes to write a note, fold it, stick it in an envelope and mail it but the power of that message is awesome. When almost every one of your online competitors gave up on the snail-mail, you can rip the benefits of this ultimate success weapon. People who send personal notes are though of as gracious, well mannered—and since so few people do it—also a clear cut above the rest. Not bad for just one dollar investment!
Let Zingy Do It: Ok so you are looking at your schedule, your blackberry, the 300 new emails you haven’t answered yet, and the sales report you owe the boss and thinking to yourself “Yea right, like I have time to mail note cards!” Well here is some good news. The internet comes to your rescue again. There is a great new service called ClientZing that helps you announce products, set appointments, say thank you, and express yourself with REAL NOTE CARDS to your prospects and clients.
Though emails are more used nowadays, still personal notes are still better than them. Good you have received it. Keep posting because many loves you.
Thankful obsession! It’s very critical apart especially email notes though “old-fashioned”, indeed. Keep it up. Thanks!
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This is really good advice. i also like this! thanks so much for this post!
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Handwritten notes are appropriate if you’d like to extend your thanks to others in the office who you felt helped you out. For example, if a receptionist, assistant, office manager or another person involved with the interviewing process was especially helpful—say they took you to lunch or guided you from office to office during the interviewing process—then a handwritten note is a nice gesture to show your appreciation.
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We write hand-written notes to everyone we come into contact with as well - whether it’s to an industry colleague we met with for coffee, a prospective client or a media reporter for covering a big story for us. It goes a long way and makes much more of an impression than an email would. In fact, today we have a meeting with one of the companies that’s been on our target list for a long time, all because I sent him a hand-written congratulations note for an industry ranking they received. Glad you see the value in hand-written notes as well…