The At Least 80% Formula for Ad Agencies to Win More New Business
There are two things every client wants. K.I.S.
by Todd Knutson | published on July 21, 2009
We all know that when you Keep It Simple (K.I.S.) - I'll assume no readers are stupid - business success comes easier.
I've been thinking about agency-client surveys. Each tells us what
The Comments of Others
Ken | 07/29/2010
Todd,
You’re right on. Too many of us try to do too much rather than keep to the basic wants and needs. We try to dazzle rather than listen and think in terms of growing our client’s business.This is a good reminder. As an old advertising friend used to say, “it’s not rocket surgery.”
Simply well put!