The 90-9-1 Rule for Ad Agency Social Media
Impact on new business?
"If you spend any time at all talking about online communities, you’re bound to stumble across the 90-9-1 Principle," says Jake McKee. "The idea is simple: In social groups, some people
The Comments of Others
I agree that it’s obvious, but IF it’s true, how do you better engage the other 99%
One of the key components in successful social media marketing implementation is building “social authority”. Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an influencer in that field or area.
The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them.
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Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process.
Social media is, in many ways, the antithesis of advertising. Advertising is one-way communications aimed at large groups of consumers. Social media is two-way communications that requires listening as well as speaking. It can also be said that social media is a multiple-way communications method as brands can speak and listen, but also watch other consumers talk to each other. An agency’s creatives and strategic planners suddenly having to factor in listening and observing to their communications process after decades of just shouting from the roof tops presents a seismic culture shift.
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I work at a Fortune 500 company and I want to better educate my marketing organization around social media. We know the basics so I would like something that is more sophisticated and actionable.iPhone
If you have an agency blog, recognize that the vast majority of your readers will be the “audience”, so don’t expect higher participation from them than you’re likely to get. In other words, set realistic expectations.. great idea. thanks
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A business must work hard to create its own online community of friends and followers. All of this will take considerable effort and require the utmost expertise. Your business will need a team of experts operating in unison to accomplish your business goals.
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The major problem with the 90-9-1 rule is obvious – you are not getting a true representation of the entire social community. 90% of the content being shared, conversation being had, and opinions being expressed is only from 1% of the population.