Strategy to Drive Small Ad Agency New Business
4 steps to benefit from focused learning and strategic targeting during slowdowns
Elizabeth Baskin of Tribe passed along a good idea to me yesterday that may be of use to those who work or own small agencies. We ran into each other at Catapult New Business' New Business
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I recently had a chance to chat to entrepreneur Janet Beckers who was named Australian Marketer of the Year by the association of Marketing Communications Executive International last month. Beckers, who founded Wonderful Web Women three years ago, helps people around the world create online businesses.
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Networking is perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can.
This can be a great marketing strategy if you know how to create a good ad. The best marketers know that great sales copy is what makes the difference; I have experienced this first-hand. When I began selling my book on my website, I generated mediocre results for the first two years. I eventually changed the copy on my site and sales have soared every since. Glance through the ads in your trade magazine and you will quickly notice that most ads focus on the company’s product features instead of on the customer’s problem. Create a great ad by concentrating on the problem you can solve.
What companies need now are experienced, strategic creative thinkers who are immersed in the social, cultural and technological aspects of the web – working together to develop customer-centric business and marketing strategies, and incentive’s by brand success.
Read more: http://whatconsumesme.com/2010/posts-ive-written/who-says-the-future-needs-an-advertising-agency/#ixzz1ezVpRg16
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