Slow and Steady Ad Agency New Business
Your new business program will benefit from applying the principals of healthy living
I was struck by the parallels between maintaining good personal health and a successful and healthy agency new business program when scanning the recent Zappos blog, Slow and Steady Wins the
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Agency people, by and large, are creatives by nature. They enjoy and thrive on ideas, concepts, visualizations, presentations. For that reason, they take rejection, which is normal in the world of sales, fairly hard. They find it difficult to distance themselves personally from the majority response (No thanks, we’re very happy with our current agency) and they struggle when confronting a new prospect for the first time.
If you’re a new business director, account exec, demographic researcher, in agency leadership, or a brand marketer, this conference holds the potential for you to significantly ramp up your knowledge about this large and influential demographic group.
Social media is now mainstream and has greatly advanced the importance of “inbound marketing” techniques. Your agency’s prospects are more in control of what information they receive and how they receive it. They are able to get a considerable amount of information about your agency without ever interacting with you directly.
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Most of you survived one of the toughest job markets in recent history and most indicators point to an easier road ahead. While things aren’t back to pre-2008 levels (that will take a couple more years) most companies are putting the fallout of the global economic meltdown behind them and getting back to business.
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I like this comparison and I think it works on a number of levels. After reading your SAT Question of the Day post, this one took me right back to college!
1. Don’t cram the night before a test. Translation: Practice new business consistently
2. Schedule mandatory times to study. Translation: Schedule your new business activities on your calendar.
3. Clean up your study habits. Translation: focus on companies that are a good potential fit for your agency.
4. Register for the right classes, don’t set yourself up for failure.
Translation: Set achievable goals, so that hitting them will help you stick with your plan.
5. Learn how you study best
Translation: track your activities. Knowing your metrics will make you a better new business person and allow you to determine what to change in order to improve.
These 5 tips can be helpful within many contexts when applied correctly. Great advice Todd!