Organic Growth Drives Ad Agency New Business
Recession success proves the power of a well executed strategy
Amid stories about client losses, staff cuts and reduced spending are powerful reminders that a well-executed organic growth strategy can be a powerful revenue-generator in good times as well
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Prior to Posterscope, Zmood worked in a strategic planning role at MPG as Vice President and Account Director for LVMH Wines, Watches and Champagnes. Zmood has established her career in media throughout Australia, Europe, Middle East and the US, planning and buying across a diverse range of blue chip clients in fashion, luxury goods, banking/finance, information/technology, telecommunications and pharmaceuticals amongst others.
Organic growth represents the true growth for the core of the company. It is a good indicator of how well management has used its internal resources to expand profits
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It would be helpful if it did. But people continue to find a multitude of creative uses for Twitter. One of those persons, from the advertising agency side is Edward Boches.
A social media strategy is a must have in today’s conversation economy. If you are not involved in the conversation you are unlikely to become a consideration. And don’t think that by putting up a Facebook page, agency blog and by twittering that you have a social media strategy. You will need to implement a comprehensive approach that includes developing your content strategy and how you are going to build your following.
There is also the tendency for marketers to “over-focus” on things like television, mobile and social media as stand alone mediums rather than fully comprehending consumer behavior and creating a multiscreen strategy.
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Amid stories about client losses, staff cuts and reduced spending are powerful reminders that a well-executed organic growth strategy can be a powerful revenue-generator in good times as well as during the recession. I’ve had some impromptu conversations with agency leaders recently about what’s working in their drive for organic growth.
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public relations campaign strategyIt wasn’t long ago I worked with a client that wanted to grow his business. He was convinced my services could do that. And they did. In Q4 of 2010, we pulled in two big contracts for him. While these were warm prospects, clients his company had for a while, they too were interested in my help. The companies salivated over the prospect of gaining traction for their business with a public relations strategy. In fact, any organization, depending on its goals, can gain traction and grow with a well planned and executed PR campaign.