Nurture Your Crumbs to Create Continuous Revenue Growth
Laurie Coots on growing your agency
Laurie Coots is the global CMO for TBWA/Chiat Day. She's one of the smartest ad agency new business execs you'll ever meet. When she speaks, people listen. Laurie shared her thoughts on how to
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Nurturing is becoming a lost art in this ADD world. Yet it is a key component to insuring a steady stream of business. Don’t over do it, but keep in touch with prospect periodically and mix it up. Send an email one month and a post card the next. Keep you name and service in their mind so when the time is right, they will think of you first.
Laurie Coots is the global CMO for TBWA/Chi at Day. She’s one of the smartest ad agency new business execs you’ll ever meet. When she speaks, people listen. Laurie shared her thoughts on how to grow your agency at this year’s New Business Conference.
Pursue clients you want to work with. Incubate the small projects, as well as any other small clients you attract. Do great work. Great work will lead to more work. Crumbs Laurie pursued and grew last year created $11M in new revenue for TBWA.
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