New Promotions Technology Builds 1:1 Relationships, Increases Revenue, Organic Growth
Sparkfly personalizes offers to influence shopper behavior and drive maximum margins
One of the "if only we could" wishes of B2C Chief Marketing Offers is delivering highly personalized, one-to-one offers to customers - offers that result in increased brand loyalty and higher
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After IVIS Group’s Sonetto promotions management software was introduced across the mobile phone retailer’s 820 UK stores and its online shop, sales in product categories that were promoted using it grew by a fifth, while average transaction spend also rose.
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Third-quarter 2011 revenue increased by Euro 135 million on a reported basis, highlighting growth in aerospace (civil original equipment and services) and Security (acquisition driven), while Defence revenue was lower in this particular quarter, notably as the result of defence equipment delivery rythms.
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Organic growth figures are adjusted for the effects of acquisitions and disposals of businesses. Organic growth does include growth over a period that results from investment in businesses the company owned at the beginning of the period. What it excludes is the boost to growth from acquisitions, and the decline from sales and closures of whole businesses.
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