New Business Strategy: Commercializing Your Own Products
Why shouldn't ad agencies or design firms launch their own brands?
by Todd Knutson | published on July 17, 2009
In a recent post I mention the opportunity to partner with upstart technology companies as a new business play. This month's Fast Company article titled "Selling Soap. Literally" shows how
Interesting post. I’ve been trying to get my own ‘product’ off the ground since January. It’s tough, especially for a one-woman shop and the economy in such miserable condition. Putting the money at potential risk is quite simply risky.
At this point in my career I’d really like to achieve a more balance revenue model w/ billable hours, company products and teaching/coaching. Prestigious firms like Behance, IDEO, Coudal and a few others are revered in the creative community, not only for their creativity, but also for their ability to communicate to a wide audience.