New Business Prospecticide
Add value so you don't kill your prospects
Pros-pec-ti-cide [pros-pek-tuh-sahyd]
-noun
- The act of killing prospects.
What a great word! I came across it in an article by Paul McCord. He raises valuable issues and recommendations
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Todd - spot on! I really enjoy how most of your posts relate to all “sales” type positions. Great job! Kelly #Mirren
In languages that employ articles, every common noun, with some exceptions, is expressed with a certain definiteness e.g., definite or indefinite, just as many languages express every noun with a certain grammatical number e.g., singular or plural.
Thanks for the post. Almost every business makes this textbook mistake on some level. Whether it be poor marketing or poor business decisions. Re-marketing I believe is a great tool to prevent this instead of just worrying about customer acquisition only. sell textbooks
It’s very rare that you find the relevant information on the net but your article did provide me the relevant information.
How do you commit this heinous crime? You commit “prospecticide” when you kill prospects through communications with them that train them to avoid you because you’re focused on your needs not theirs. Phone calls, your e-mails, your voice mail messages, and other communications are designed to advance your cause, not theirs.
Like Angela Lansbury in “Murder, She Wrote,” I run into cases of murder everywhere I go. Unlike Lansbury who faced cunning villains who intentionally murdered, the cases I come across are unintentional, but with the same deadly results. Lansbury’s villains used guns, knives, and other assorted weapons; the killers I come across use words. She dealt with homicide; I deal with prospecticide, the killing of prospects.
Most typically, prospecticide isn’t a one-time crime. It becomes so established in the offender that they don’t modify harmonize they are committing the crime. And virtuous as with Lansbury’s villains, the prospecticider faces buckram penalties in the word of decrease income, statesman tricky sales, and, peradventure flatbottom the income equivalent of the decease penalty-having to feat other activity.
Having the best customer service will definitely help business grow to its full potential. speedo aquabeat
yes I do agree with that - that adding value won’t kill the prospects. thanks much for this. I really learned something. PMP Training PMP New York
Wow I read about it, but to be honest I never watched any picture of it, it was truly a serious event, the climate its changing very rapidly around the world, maybe the 2012 premonition is true.Burberry bags for sale
I think the post is good for us.I never watched any picture of it, it was truly a serious event, the climate its changing very rapidly ar
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On the other hand, the less value you bring, the less valuable you are. The less valuable you are, the more difficult it is to reach your prospect. The more difficult to reach your prospect, the less likely a sale and the more likely you just committed prospecticide.
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Prospects are toiling and bonk plenitude of things on their brain. You belike aren’t one of them. Prospects person their own table of priorities. When your priorities, and the prospects priorities, don’t array, frustration rises on both sides of the desk. Here’s how that plays out in existent aliveness.
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Every communication you have with a prospect trains them either to pay attention to you because you bring value to them or to avoid you because all you do is waste their time.
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Great post! I love it when one of my clients has a white paper or other news of value to share. Then, it doesn’t feel like a prospect or cold call at all - maybe we should call it a value call!