New Business Prospecticide
Add value so you don't kill your prospects
by Todd Knutson | published on September 17, 2009
Pros-pec-ti-cide [pros-pek-tuh-sahyd]
-noun
- The act of killing prospects.

What a great word! I came across it in an article by Paul McCord. He raises valuable issues and recommendations
The Comments of Others
Kelly Ferrara | 07/24/2010
Todd - spot on! I really enjoy how most of your posts relate to all “sales” type positions. Great job! Kelly #Mirren
Great post! I love it when one of my clients has a white paper or other news of value to share. Then, it doesn’t feel like a prospect or cold call at all - maybe we should call it a value call!