New Business Prospecticide

Add value so you don't kill your prospects
by Todd Knutson  |   published on September 17, 2009

Pros-pec-ti-cide  [pros-pek-tuh-sahyd]

-noun

  1. The act of killing prospects.

prospecticide

What a great word! I came across it in an article by Paul McCord. He raises valuable issues and recommendations

Read on...



The Comments of Others

Sheryl Tuttle  |  09/17/2009

Great post! I love it when one of my clients has a white paper or other news of value to share. Then, it doesn’t feel like a prospect or cold call at all - maybe we should call it a value call!

Kelly Ferrara  |  07/24/2010

Todd - spot on!  I really enjoy how most of your posts relate to all “sales” type positions.  Great job!  Kelly #Mirren


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