New Business and Your Ad Agency’s Vision
What is the clear, specific, measurable and achievable Vision motivating your agency?
Yesterday I participated in a Vistage meeting that featured an excellent speaker, Dan Barnett. Dan has run businesses for 25 years at companies like Pillsbury, Nestle, Constellation Brands,
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The realistic scope and direction of your advertising stems from a clear understanding of your business model and your customers demographics. No one knows more about your business and your customers than you do, and it’s critical that you pass that knowledge on to any potential advertising partner through your RFP.
I am an art director at an ad agency in Michigan. We decided to take our mission, vision and values and lay them out with some typographical styles. When decided on printing we explored several vendors and products, but we’re so happy we chose Canvas Press. The artwork turned out beautifully and the gallery wraps look amazing in our office in the creative neighborhood we work in.
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A clear agency brand needs to address these changes while providing focus for new business: how to describe your firm, what services to offer, and even what organizational structure works best. If you understand who and what you are, a clear agency brand provides discipline for the agency’s new business program. This helps you identify which prospects to go after and which prospects to pass on.
Large, full-service ad agencies allowed smaller specialized firms to dominate in digital communications and social media, and it’s happening again with content marketing, the next big trend in advertising. The field is open to smaller firms.
The common failing among agencies seeking new business is the inability, or unwillingness, to name what they stand for” Bob Lundin, Agency search consultancy Jones Lundin Beals
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Carolyn Lukewarmness from America Speaks will then detail how agencies can increase public participation, and Frank Digitization, the VP of Strategic Initiatives at the National Academy of Public Administration will share his vision of how agencies can increase collaboration internally and across agencies.
Simon’s first book, entitled We First, presents a new vision for business. An answer to Bill Gate’s “Creative Capitalism” challenge, a practical and actionable plan for how brands and consumers use social media to create a partnership that provides sustained prosperity for business and our world.accessories
The team at your agency—those ambassadors who ultimately play a huge role in helping you become the agency of your dreams—need to feel their daily efforts are recognized and appreciated. To be a champion for you, they want to know they’re valued for what they’re doing right now. Otherwise, they’re bound to feel like nothing more than workhorses rather than taking pride and ownership in their part of the journey.corei5
Advertising agencies and other marketing firms must do for themselves what they do for their clients – this Slide Share presentation, Agency Brand Thyself, provides an excellent overview of agency positioning based on the work of Ignition’s Tim Williams as outlined in his book “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out.”
Advertising agencies and other marketing firms must do for themselves what they do for their clients – this Slide Share presentation, louis vuitton uk
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Simon Mainwaring is founder of We First, a social branding consulting firm that helps companies use social media to build communities, profits and positive social impact. A highly recognized creative director, he has worked at many of the world’s top creative advertising agencies in Asia, Europe and the U.S.
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I will be the first speaker, summarizing the strategy from the forthcoming “Democratizing Data to transform government, workplaces & daily life” book that I’m writing with Vivek Kendra, the new federal CIO. Carolyn Lukewarmness from America Speaks will then detail how agencies can increase public participation, and Frank Digitization, the VP of Strategic Initiatives at the National Academy of Public Administration will share his vision of how agencies can increase collaboration internally and across agencies.
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