Learn to Engage With Your Prospect to Win More Ad Agency New Business
Your first client meeting is like a first date: handle it well and you have a chance to get engaged
Tell me if this sounds familiar: you finally score a meeting with a prospect who asks you to give them a credentials presentation. You arrive at their office, fire up your Mac and run through
The Comments of Others
Great post. I’ve thought of meetings this way for years.
I’ve always believed in and tried to practice this approach. But recently I’ve lost a couple to agencies who brought in a big team and a big pitch. Client thought they “wanted the business more”. Hoping it’s just an anomaly.
In a recent post I wrote about the importance of getting away from ad agency new business to get refreshed and re-energized. But there’s more to it: it’s taking a long-term view of the work you.
An annual new business plan is more than creating a PowerPoint deck, producing a brochure, and assigning a junior account executive responsibility for new business (or perhaps creating a new business committee).
Their unpreparedness to manage these key changes in the marketing field presents a eager opportunity for publicizing agencies, PR firms and digital shops. But, exclusive if they are ready to boost.
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