Knowing What You’re Worth: Part of Your New Business Allure
The issue is timeless
by Todd Knutson | published on October 30, 2009
Knowing what your services are worth and being able to articulate and sell the value to a prospect is a critical new business skill.
I was recently emailed the following story, which was
The Comments of Others
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Or even worse… how do you communicate the value when it is something that people feel they have the ability or knowledge to do on their own.
Electromagnetic energy require exact science, or else it simply doesn’t work. What happens when you are working in an environment that is not exact, and will function regardless of action with varying degrees of effectiveness.
Great story. Imperfect analogy.