Jump Start Your Ad Agency Blog Using Email
Quality and Reach
If your ad agency has or is considering writing a blog, deciding how to spread the word to acquire readers is important: If relevant corporate marketers aren't reading it, the time you invest
The Comments of Others
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Thanks for your info on spam email..
Very timely post. We are launching our blog (converting our existing e-newsletter) tomorrow. With an archive of more than 85 relevant articles on integrated marketing, you gave me some good ideas on how to build readership.
later complain that your email is SPAM, you have the double opt in record that they confirmed in the past so it will not count against you.
you have the double opt in record that they confirmed in the past so it will not count against you.
t is worth creating a double opt-in email to your database to get confirmation from your subscribers to protect yourself so that even if these folks later complain that your email is SPAM, you have the double opt in record that they confirmed in the past so it will not count against you.
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Very timely post. We are launching our blog (converting our existing e-newsletter) tomorrow.
The work around strategy here is this: segment your database with a much smaller group of internal contacts and clients who you know will not hit the SPAM button on your email. Send to that group often enough to establish a history of compliant emails.
you gave me some good ideas on how to build readership.
With an archive of more than 85 relevant articles on integrated marketing, you gave me some good ideas on how to build readership.
My mum take interest in setting aside time for investigations and it’s easy to understand why.
you have the double opt in record that they confirmed in the past so it will not count against you. protect yourself so that even if these folks later complain that your email is SPAM,
Only then can you upload and send to a purchased list - and only do that sparingly, as your SPAM complaints on that email will without a doubt cross over the 0.1% threshold.
The only way around this is to get confirmation (double opt-in) on your own email list.
the double opt in record that they confirmed in the past so it will not count against you.
The work around strategy here is this: segment your database with a much smaller group of internal contacts and clients who you know will not hit the SPAM button on your email.
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the double opt in record that they confirmed in the past so it will not count against you.thasnk
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Only then can you upload and send to a purchased list - and only do that sparingly, as your SPAM complaints on that email will without a doubt cross over the 0.1% threshold. high security safes
Hey Todd,
Good post… and a sticky subject as well. Most email service providers enforce requirements that if they receive more than 0.1% SPAM reports on emails they are sending on your behalf, they will warn you first and then drop you after repeated violations to prevent being put on an email blacklist. The only way around this is to get confirmation (double opt-in) on your own email list. It is worth creating a double opt-in email to your database to get confirmation from your subscribers to protect yourself so that even if these folks later complain that your email is SPAM, you have the double opt in record that they confirmed in the past so it will not count against you.
The problem with just uploading and sending out unsolicited emails to a purchased email list is that no matter what your content is (good or bad), folks are going to hit the SPAM button, and at a higher rate than 0.1%. The work around strategy here is this: segment your database with a much smaller group of internal contacts and clients who you know will not hit the SPAM button on your email. Send to that group often enough to establish a history of compliant emails. Only then can you upload and send to a purchased list - and only do that sparingly, as your SPAM complaints on that email will without a doubt cross over the 0.1% threshold. And most importantly, make sure that those who have either hit that SPAM button or asked to be unsubcribed are never emailed again (most ESP have software in place that will do that for you automatically).
Nick Cavarra
New Business Development
Fraser Communications