Is Your Ad Agency Practicing Inward Facing Dog?
Don't be one of those new business professionals (or CEOs) who's missing what's happening outside the four walls of your agency
If you're the new business person at a small or medium-size agency, or the agency CEO, a recent post from OnStartUps by Dharmesh Shah may resonate.
I borrowed this post's title from Dharmesh,
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That’s the derogatory term for people who buy up the rights to patents to make money litigating violations. While they’ve long been a headache of tech companies, recently they’ve trained their crosshairs on another sector: marketers and their ad agencies, which they go after for using such seemingly commonplace technologies as drop-down menus and placing product descriptions next to product images. Ad execs say the practice is costing the industry millions in settlements and licensing fees.
It is strange to me to hear people sometimes lament that “there are no original ideas left.” I think they are completely missing the point. The importance some people attribute to the originality of an idea is completely overblown. It’s an ego trip. They’re just disappointed because they couldn’t be known as the guy who came up with it. Truth is that the next big product won’t be a completely original idea. It will be an original take on a dozen old ones. What was the first iPod? A portable CD player without the CD. What’s the iPhone? A phone that does more than other phones. What’s a vents latte from Starbucks? A 20 oz cup of coffee with a Starbucks logo on it. What was the first light bulb? A candle without the candle.
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This is a glorious time for folks who work on designing for user experience. In the past couple of months, I’ve spoken at or attended conferences dedicated to mobile, converged digital media, and “the next web,” and again and again you hear from executives the importance of great user experiences.
Yoga itself can be seen as a process of sharpening the inner ear so one can “hear” what is true and act accordingly. In this sense, I began practicing yoga long before I actually rolled out a sticky mat. But it was only through training to be a Phoenix Rising Yoga Therapy (PRYT) practitioner that I began to consciously cultivate this listening.
Inversions refer to poses in which you are upside down, or whenever your heart is higher than your head. Be careful when practicing these poses because they are for more advanced practitioners. One pose that helps lengthen and stretch the neck is called plow pose. To practice plow pose, lie on your back, feet extended out in front of you. Then bend your knees and lift your back up, placing your hands under your lower back to support yourself. Gradually lift your knees overhead, and then your hips, extending your feet behind you.
Downward facing dog is done many times during most yoga classes. It is a transitional pose, a resting pose and a great strengthener in its own right. It may be the first yoga pose you encounter as you begin a yoga practice. Downward dog is so prevalent, even people who have never done yoga have probably heard of it.
Supine poses refers to poses practiced on your back. Poses that help open and relax the neck include the bridge pose. To practice bridge pose, lie flat on your back and bend your knees so that your heels are directly below your knees. On your inhale, push down on your feet and lift your pelvis towards the ceiling—keep your knees hip distance apart, no more or less. This pose will strengthen your legs and abdominal muscles, but it will also lengthen your spine while your head lies flat and supported on the ground, which may aid in neck pain.
For those curious about the title, it’s a reference to “downward facing dog” (one of the most widely reognized yoga poses). Is your startup practicing inward facing dog? That is, are you overly focused on things going inside the company with too little attention on what might be going on outside the company? More than a few days go by and you haven’t talked to a customer other than to provide support or try to sell them something. cheap gps
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I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.
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You’re not watching the news about VC financing, acquisitions and IPOs in your market (or adjacent markets). Even if you don’t plan on raising funding. Even if your startup is going to crush everyone else, getting a sense of how the money is flowing in your industry is important to know. What kinds of companies are getting funded? Who is funding them? What other deals have they done? Who is getting bought? You don’t need to get obsessed with this, but just a quick scan once a week is well worth it.
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Downward facing dog is done many times during most yoga classes. It is a transitional pose, a resting pose and a great strengthener in its own right. It may be the first yoga pose you encounter as you begin a yoga practice. Downward dog is so prevalent, even people who have never done yoga have probably heard of it.
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