New Business Intel

Hello Todd,
This is a very good post.  It is also good to see The List is looking into what could very well make what you are offering today no longer valid (although I think it will be sometime before that happens). I will certainly be watching to see how The List adapts - as I am a current subscriber and user of your product.

At Fraser Communications we deal with Social Networking every day - and it changes every day. My overall gut feeling on social media is this - different generations use it differently.  Gen Y and Z (and to a degree Gen X) communicate differently with social media. It is a part of who they are. It truly is a network of friends and a way to stay connected to them. Remember Facebook came out of the university environment and MySpace was primarily a way to promote your band and its music. That market segment really has no interest in being interrupted by messaging from “big bad corporate entity” or their parents for that matter.  And the more corporations (and parents of the GEN alphabet) move into the social sphere, the X, Y and Zers will move to a new social site - but it will always be interactive and online - and hopefully away from prying eyes (until we find them).  So that will be the challenge - keeping up with the newest and most used social networks.

I tell you what though, I’m already tired of checking my Facebook, my LinkedIn my YouTube, my work email, my old aol email, my gmail, my blog, the clients’ blogs, etc… Its exhausting.

As a daily CRM user, I’ll be very curious how CRM systems evolve in light of social media. If Facebook, Twitter, and other social sites can be interactive, it only makes sense that our CRM system would too.

I don’t believe social media sites are a good tool in obtaining prospect lists for the very reasons you mention in your post. However they are a great communications tool.

By the way, Digsby is a great tool for keeping tabs on your various email accounts, IM accounts, and social media sites such as Facebook, Twitter, and LinkedIn. Here’s their website, http://www.digsby.com/

Todd,
You’ve got to get this spam off the site!  What a waste.  WordPress has a great plugin for filtering the SPAM.

Enjoyed David Currie’s presentation today.

good post thanks

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I don’t think so these social media sites have high traffic from different categories as well. So they are making database with relevant business partners.
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Social media sites are self-updated. There is no “cleaning” process to validate information. If someone chooses not to update their profile, or creates a duplicate profile, you have bad information. If someone dies, they’re still alive on the site. Try this with companies you know well (or your own): watch people you know or former employees - what percent regularly update their information? You may be surprised by the results.

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