In a Recession, Ad Agencies Should Put Everyone on New Business

Facing lack of new business growth? Loss of clients? This is what a recession feels like, so now's the time to rally your troops
by Todd Knutson  |   published on May 26, 2009

Ad agencies and other marketing services firms are perfectly positioned to get creative and inspire their marketing talent on behalf of the firm. reminds us that,

In a

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The Comments of Others

Jen Luna  |  06/06/2009

These are great suggestions Todd.  I have a couple that I would like to add to your list. 
1. Create an Idea Box
Something that my department has done for the past 6 months or so has been to create an Idea Box to capture new ideas that come to us throughout the day at work.  Whenever any of us think of something that could innovate the product, improve efficiency, increase productivity or even a fun idea to boost team morale we write it down and literally walk over to the cardboard idea box sitting in the office and we drop it in.  Great ideas come to us all the time the problem however is that the timing may not always be perfect for ideas to come to fruition.  For example, a great idea could come to me today, but we may not have the right resources or talent to execute them until 6 months from now.  It has proven very successful for our team.

2. Encourage learning & knowledge sharing
Once a week our department meets and we started something new last month at our weekly meetings.  We conclude the last 5-10 minutes by going around the room and each employee shares the most interesting thing they learned that week.  It is sort of like a live twitter update or blog post! Not only are we all thinking and learning, but it is also a fun part of the meeting that we all look forward to!

Hope these are helpful!

Suzanne Vara  |  10/06/2009

Todd

Great morale boosting suggestions to really rally the troops to work together to get out of the rut of being slow and not straying further into the clients have no money mode.

Clients only want to pull the trigger if they know it will work and they will get a measurable ROI forgetting the best time to gain awareness and be in the game is when no-one else is.

thanks for the pick-me up!

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In a recession, or in other times when the economy is lagging and jobs are being lost, most people consider it to be a very poor time to start thinking about starting a home business. However, tough economic times can also present great money making opportunities to those who prepare and are willing to take a chance on being successful.

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Affordable luxury items seem like a contradiction but it isn’t. During a recession, people tend to feel deprived. Starting a small retail operation that sells a mid-level luxury chocolate instead of a top-level luxury chocolate might do very well. An ice cream shop that sells a cut above regular ice cream, but in small quantities, might prosper. You could start a travel agency that specialized in affordable, but luxury vacations. An example would be a luxury vacation in the United States instead of in Europe.

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As the recession increases in severity and length, management and labor may meet and agree to mutual concessions, both to save the company and to save jobs. The concessions may include wage reductions and reduced benefits. If the company is a manufacturer, it may be forced to close plants and discontinue poorly performing brands. Automobile manufacturers, for example, have done this in previous recessions.

 

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