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There are only a few people in the U.S. who have a broad-based and in-depth view of the proactive new business market, and who can speak to all geographic regions, industry categories, and
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Guest post by RSW/US New Business Director Kris Klopp As we alluded to in a prior post, the new business directors here at RSW/US recently attended a very interesting sales training session. Consider this post a part two of sorts, there were all kinds of takeaways “worth mentioning.” Before the instructor began his class.
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Wise agency management has also learned to post their agency information at any and all web site services that introduce clients to agencies. Some are free (though of limited value); others charge as they should. But in each case, the Internet match-making models are meant to make it easy (easier) for clients to find and identify just that true handful of advertising agencies that claim the vertical market experience and the attributes they seek.
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