Great Rainmakers Sell While Serving Their Clients

Stay true to yourself
by Todd Knutson  |   published on November 09, 2009

keys to serviceTo many marketing services providers, sales is the equivalent of checking your values at the door and becoming a slimy salesman. Your mental image is along the lines of getting a prospect to

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The Comments of Others

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Many consulting firms make the mistake that they expect their rainmakers to perform only activities that immediately generate revenue. So, when there is a choice between meeting a buyer for a small opportunity and having lunch with the Editor in Chief of a major trade publication of the firm’s target market, then the lunch gets canceled, and often not even re-scheduled.

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In our combined years of experience in working with, writing about and studying what the most successful rainmakers do, we’ve noticed that the best of the best have a keen eye when it comes to identifying three important factors in the client development process: the characteristics of their most profitable clients; the types of people who influence these clients; and the actions that allow them to get to know these influencers.

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Rainmaker currently has many clients utilizing its B2B e-commerce solution to generate increased revenue for online sales, subscriptions and training serving the global marketplace. For example, one of Rainmaker’s clients has increased revenue by over 30% year-over-year. The Rainmaker e-commerce solution, which delivers a unique combination of global online selling and sales agents, allows Rainmaker to efficiently sell into their clients’ hard to reach small to medium sized business customers while supporting a cloud-based, multi-channel strategy. The solution is deployed on a global basis with the ability to transact in 28 languages and 41 currencies.

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To more marketing services providers, income is the equivalent of checking your values at the threshold and decorous a slippy salesman. Your psychogenic individual is along the lines of getting a prospect to.

Tracy Thayne  |  10/25/2011

Todd - I’m really enjoying your perspective. It aligns well with the Rainmakers I’ve had the pleasure to know. Keep up the good work. I look forward to more great insight.

computer  |  11/05/2011

You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Just like when you advocate new ideas to your clients when you work with them, you must be persuasive, confidence inspiring, and empathetic all at the same time when you sell to them.

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Nothing is further from the truth. The best rainmakers bring clients and cash into their firms because they are no different when they sell their services than when they deliver their services. Great rainmakers sell as they serve.

To many marketing services providers, income is the equivalent of checking your values at the bound and decorous a slippy salesman. Your psychogenic various is along the lines of getting a individual to.

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A great rainmaker acts as a connector. Sometimes, you may not be able to provide assistance to a potential referral source, but you know someone who can. You, as a great rainmaker, know how to match the right people with the right partners, even if that partner is not you. flash memory

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payment gateways  |  01/09/2012

Hi.. Rainmarker!!
Thanks for sharing your thoughts and ideas on this one for marketing services


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