Forwarding is the New New Business Networking Strategy
Cultivate your network with relevant information
It wasn't that many years ago that you'd send snail mail that included an article with a note attached that read something like this,
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The approach was
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Michael Schrage recently wrote a post on this site about the importance of forwarding information as a way to enhance network relationships. He’s right about this, although the title — “The Disadvantage of Twitter and Facebook” — is misleading (and inaccurate, since people retweet things all the time — but sadly, editors know that anything with Facebook and Twitter in the title gets a lot of page views and retweets). Forwarding is the new networking. The fact that you can’t do it easily on Facebook is about as relevant as the inability to do it over the telephone or the Dictaphone.
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Networking is about connecting with people internally and externally to share information and build mutually beneficial relationships. Getting one or two new contacts at an event can make it all worthwhile. Yet rarely do we make the best use of a crowded room.
This was the question just asked at the end of a BBC London news report into a new marketing initiative in the Capital City. London taxi drivers, famed for their ability to chat throughout your journey on any subject under the sun, are now talking about the sun. Around 60 Black Cab drivers are being flown out on all-expense paid holidays and then asked to come back and wax lyrical about the destinations to their captive audience. Others are being briefed on the companies behind the adverts carried outside their cabs so that they can promote their products.
Whenever meeting new people, the above questions will help you to very quickly build your prospect list with high-quality people. And, in a manner that is fun and without stress. You’ll never again feel the “discomfort” in the pit of your stomach, knowing that you have to nervously and clumsily approach someone you don’t want to approach, and whom you can just sense, does not want to be approached.
Raise your role as a squad participant by demonstrating a cordial power in your fellowship and perception at issues from the employer’s position. If it is the cost of parturition that is forcing companies to cut stake within your division, get unitedly with your boss and personage out shipway to merge systems.
The Disadvantage of Twitter and Facebook” — is misleading (and inaccurate, since people retweet things all the time — but sadly, editors know that anything with Facebook and Twitter in the title gets a lot of page views and retweets). Forwarding is the new networking. The fact that you can’t do it easily on Facebook is about as relevant as the inability to do it over the telephone or the Dictaphone.
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According to statistics gathered by the Sandler Sales Institute, “If someone introduces you and attends and introductory meeting or call, the chance of closing the business or getting the job is 80%. Similar chances through a cold call are 1%.“This means that networking events are still a great way to get new business and new customers… if you know how to work the system and make this powerful form of obtaining customers work for you.
If people don’t know how you can help them, they won’t hire you. Using Next Step Networking strategies you’ll have a succinct way of explaining what you do that will prompt prospects and employers and members of your networking group to remember you.
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Business owners and sales professionals need to have a business networking plan. This means joining and becoming involved in professional associations, community service organizations and other networking groups that makes sense with regard to your marketing strategy. It’s also important to have a plan or objective for what you will accomplish at each event.