For CEOs: O.K.R.s for Better Management of Agency New Business
Objectives and Key Results
by Todd Knutson | published on February 02, 2010
Two days ago I was introduced to a management technique that's widely used at Intel and Google, about which I was previously unaware. The idea is to get everyone in the company focused on the
The Comments of Others
Facebook apps | 07/17/2010
Many agencies submit their creative work and other information to websites that cater to corporate marketers. You should measure these sources as well. Capture the cost of each directory, the number of times your profile is viewed by a corporate marketer, and the conversations, meetings held, and new client wins from each directory.
characteristics of zodiac signs | 07/31/2010
I didn’t know that.
Is Procurement the Ad Agency New Business Enemy?
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