For Ad Agency New Business Success, Focus on Just a Few Prospects

Why is it that most large advertising agencies focus on only 10 or 15 prospects?
by Todd Knutson  |   published on April 25, 2009

Here are 5 reasons why large agencies focus on fewer prospects:

  • Client "conflicts" limit the industries where they can pursue prospects.
  • Budget: they are looking for big game, big budgets,

Read on...



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Sales prospects are potential customers for a given company that have gone through a process of qualification and who have expressed at least a small amount of interest in doing business with the company. The typical sales representative is very attracted to the sales prospect, in that much of the groundwork is already in place for making a sale and securing a new customer for the business. A properly qualified sales prospect has an excellent chance of earning sales for the salesperson and moving on to become a recurring customer of the company.
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