Eavesdropping as an Ad Agency New Business Strategy
Use search and social media to reveal insights and initiate conversations with prospective clients
Medical Marketing and Media magazine published a story called "The Science of Eavesdropping" in the May 2009 issue. While the authors, from Wunderman NY, are writing it from a client research
The Comments of Others
Acquisition of trade secrets from business competitors. Industrial spying is a reaction to the efforts of many businesses to keep secret their designs, formulas, manufacturing processes, research, and future plans. Trade secrets may find their way into the open market through disloyal employees or through various other means. Penalties against those found guilty range from an injunction against further use of the knowledge to substantial damages.
square peg web
Along with the data on overall social media usage, current studies have come out that focus on three major demographics. The growth will be driven by exploding interest in social media analysis for business ...