Direct Mail Back for Ad Agency Lead Generation?
Wall Street Journal article suggests it still works
It wasn't too many years ago that ad agencies used direct mail to generate new business leads. Then, it went out of fashion in favor of email. But, as spam laws and filters have made email
The Comments of Others
I just happened to come across your blog. Nice posts. I like this one very much. They are more content oriented than the usual ones you find these days. And the best part is the simplicity in your posts and the language you use in them. I have added you to my favorites. And I will continue to pay frequent visits to your blog. Expecting more such quality stuff from you. Carry on !
Very nice, this information I was looking for. This can give a lot of knowledge to me. Thank you!!
Excellent post! I like your post and take pleasure in it.
Maintain it up!
Thanks……….
Todd,
It’s great that you brought direct mail up. It should be every new business director’s weapon. Do you know who built one of largest advertising agencies using direct-response advertising? David Ogilvy.
My experience has been profitable using direct mail in the ad agency new business process. In the digital world, who sends personalized letters and handwritten notes? Not too many of your competitors.
Testing and knowledge are two important – and forgotten – factors in marketing. I’ve been writing about the future of direct marketing in my blog www.timojappinen.com over 60 articles by now. Don’t take my word for it, try it yourself.
Best,
Timo