Direct Mail Back for Ad Agency Lead Generation?
Wall Street Journal article suggests it still works
It wasn't too many years ago that ad agencies used direct mail to generate new business leads. Then, it went out of fashion in favor of email. But, as spam laws and filters have made email
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Hi Todd,
Realize I’m a little late here re: this post but…
I can tell you at my agency, we use direct mail quite a bit and it’s been very successful. We also integrate email of course and PURL’s, which are highly effective.
Great post and sorry, again, for my tardiness.
Steve O
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That was too much to read…and considering what the liberals have done to this country in the past year (and the last two years of Bush’s term, since the Dems controlled Congress during that period, which coincides with all the upticks in spending and idiocy), I think only morons, hippys, and socialists would support further liberalization of this country.
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This got me thinking about the past, and the potential for the future of agency lead generation.
Five to ten years ago, it was not at all uncommon for agencies to use various forms of direct mail to solicit new business and help introduce or reinforce their brand to prospective clients
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Todd,
It’s great that you brought direct mail up. It should be every new business director’s weapon. Do you know who built one of largest advertising agencies using direct-response advertising? David Ogilvy.
My experience has been profitable using direct mail in the ad agency new business process. In the digital world, who sends personalized letters and handwritten notes? Not too many of your competitors.
Testing and knowledge are two important – and forgotten – factors in marketing. I’ve been writing about the future of direct marketing in my blog www.timojappinen.com over 60 articles by now. Don’t take my word for it, try it yourself.
Best,
Timo