Broken Promises Kill Ad Agency New Business
The deal was almost inked, and then he tried to change the terms
I love asking agency principals the question, "What's the first thing you think of when you think of sales?" The answer is almost inevitably "car" or "used car".
Last Saturday morning my wife
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Most businesses and agencies strive to achieve either “same services for new clients” OR “new services for existing clients.” The most difficult, risky, and potentially rewarding move, however, is to provide “new services for new clients, with different people.” However, to accomplish this transformation you will, over time, have to radically change your business model.
If you’re a new business director, account exec, demographic researcher, in agency leadership, or a brand marketer, this conference holds the potential for you to significantly ramp up your knowledge about this large and influential demographic group.
Agency people, by and large, are creatives by nature. They enjoy and thrive on ideas, concepts, visualizations, presentations. For that reason, they take rejection, which is normal in the world of sales, fairly hard. They find it difficult to distance themselves personally from the majority response (No thanks, we’re very happy with our current agency) and they struggle when confronting a new prospect for the first time.
Unfortunately most agencies spend too much time doing client business and forget to focus on developing new business. And that attitude can get an agency into serious trouble in this fast-changing marketing-communications environment.
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Steak n Shake has selected New York-based Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, according to industry publication Advertising Age.The appointment ends a period of uncertainty for the marketing efforts of the Indianapolis-based restaurant chain, which had gone two years without a lead agency.
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Steak n Shake has selected New York-based Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, according to industry publication Advertising Age.
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Steak n Shake has selected New York-based Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, according to industry publication Advertising Age.louis vuitton uk
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Making a sale is one thing but maintaining the productivity of your business is another. This is why broken promises to clients can lead to your company’s demise. Learning the right way to market or advertise your business, stating facts and not false claims - these can gain trust and patronage. Nobody wants to be in the red or to end up broke after all the hard work you put into your source of income.
Todd,
Another great post. Your posts are always spot on and I really enjoy your writing style.