Boomers and Social Media; Impact on Ad Agency New Business

Research from Center for the Digital Future
by Todd Knutson  |   published on May 23, 2011

BoomerWhat's the best way to reach your ad agency's new business prospects? It may depend on how old they are.

New research from the Center for the Digital Future at USC's Annenburg School, was

Read on...



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Michael Gass is an agency new business consultant, primarily to small and mid-size advertising agencies. Michael works with marketing communications firms to create a more clearly defined focus and differentiating business strategy that will give them a competitive advantage for new business, a higher-profile reputation, and an improved ability to attract and win the clients they really want.

Using a combination of well-accepted scientific survey methods and techniques for social science data analysis, the research team at the Center for the Digital Future is conducting a long-term longitudinal study on the impact over time of computers, the Internet and related technologies on families and society.

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The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

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If I’m understanding the question correctly, you are asking how you can put a social bookmarking button on your website that will allow people to bookmark that page.
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july08  |  08/09/2011

thank you for your article
It’s really interesting and gives me many knowledge about new business
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I am hearing loads about marketing via twitter and facebook… because that’s where real people hang out! So do you have any tips or guidelines on Social Media Marketing?
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Michael M. Cook  |  09/08/2011

Great post.Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

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LindaHarper  |  09/14/2011

Absolutely , today people mostly spend there time of social networking site like facebook and twitter.. it may happend..


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Baz Bell  |  09/15/2011

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