Agency New Business Killer or Promoter: Your Director of First Impressions
You are judged on first impressions
A recent survey reveals that only one in three agency receptionists meet the characteristics of a Director of First Impressions. Staffed well and you'll have another new business weapon in
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Why is the front desk person usually one of the lowest paid people in the company? This person not only greets our customers as they come in the door they often are the person answering all the calls and directing them into the company. This person is literally the Director of First Impressions for your company. Are they making a good impression on your customers? Treat this person with respect and they will reflect that respect back out to your customers. Treat them with courtesy and they will be courteous.
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In so many other aspects of life we, as a society, care about making a positive first impression. We take a littler longer to get ready for a special first date. We go ahead and buy that new suit for an upcoming interview. And we bring the good bottle of wine over to the boss’s for dinner. The same care and consideration should be taken when hiring your Direct of First Impressions. You only get one shot, so make it right and make it last.
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This person is literally the Director of First Impressions for your company. Are they making a good impression on your customers? Treat this person with respect and they will reflect that respect back out to your customers. Treat them with courtesy and they will be courteous.
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If you’re going to hire talent, be prepared to grow and nourish talent. You expect the majority of your employees to grow and develop and move up the corporate ladder, why should your Director of First Impressions be any different? Limiting your search to “Career Receptionists” could be a huge mistake. If you expect this person to be great, excel and shine, be prepared to allow them room to do that in other aspects of your company down the road.
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