$40,000 Off Our Fees. Your Next New Business Pitch?
($ Canadian, that is.)
by Todd Knutson | published on September 09, 2009
How many of us are willing to offer $40,000 off agency fees to bring in a client? Well that's what The BrainStorm Group did at the end of May. And it worked.
Ron Telpner, chairman and CEO of
Todd,
Thanks for sharing this example. You make an excellent point as to the comparison of costs of the $40,000 discount and the cost of RFP responses, pitches, etc. The ROI for the discount was probably much better, especially during this recessionary period.