2010’s Top Industry Categories to Drive Ad Agency New Business
Latest information from research firm Mintel
Krista Faron, Lead Innovation Analyst at research firm Mintel, gave an inside look at the industry categories predicted to experience growth in the coming year during the recent 2010 New
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It has continued to lead the industry in the digital and social media space–being named to Unilever’s global digital roster and serving as the digital and social media agency of record for leading brands that include IBM, Charles Schwa, IKEA, Volvo, Kraft Foods, Chivas, Heineken, AMD and Lactose. Evian Roller babies continued to break records with more than 175 million views to-date and Euro RSCG continued to lead clients to deliver firsts in their category, like Dos Equips being the first beer brand to surpass one million likes on Facebook. But what really made 2010 special for Euro RSCG Worldwide was exercising its creativity to address major world issues. It was the lead creative agency behind the election of Prime Minister David Cameron in Britain; with One Young World, Euro RSCG Worldwide created one of the most forward-looking channels for corporate social responsibility (CSR) and social change ever; David Jones led the World Economic Forum Young Global Leader task force on sustainability advising the French Presidency of the G20 (following work with Kofi Annam on climate change in 2009); and the agency works with clients to deliver CSR as acore discipline. For Euro RSCG Worldwide, social responsibility is a potent tool through which to drive the agency, the industry–and client growth.
When I consult with agencies, creating a new business program fueled through social media, the first thing I have them do is create 60 blog posts in 60 days. It then gives us our library of content that we can repurpose through many other channels and have a base that fresh content is consistently being added. Also, when you create this initial library of content within a short time frame, helps to work out the bugs of your internal processes.
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Similar to product placement in the film industry, static IGAs cannot be changed after they are programmed directly into the game (unless it’s completely online). However, unlike product placement in traditional media, IGA allows gamers to interact with the virtual product. For example, Dodge Chargers are featured as a drivable cars in the Grand Theft Auto series and Splinter Cell has required the use of in-game Sony Ericsson phones to catch terrorists.[10][11] Unlike dynamic IGAs, static IGAs are not limited to a developer and publisher determined pre-programmed size or location and allow the advertiser to customize the advertisement display.[
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