10 Things MBA Schools Won’t Teach You About Managing Your Agency
Input from entrepreneurs on management, marketing and sales
by Todd Knutson | published on August 03, 2009
If your ad agency is new or entrepreneurial, you're in a start-up marketing services company, or you're a CEO, you'll relate to this list of 10 things MBA schools won't teach you and the
The Comments of Others
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Great article. I would add be very careful when hiring for biz dev. There is a huge difference between selling boxes and selling services. An agency, especially one that provides integrated services, needs flexible, creative thinkers in all roles, including new business.