10 Things MBA Schools Won’t Teach You About Managing Your Agency
Input from entrepreneurs on management, marketing and sales
If your ad agency is new or entrepreneurial, you're in a start-up marketing services company, or you're a CEO, you'll relate to this list of 10 things MBA schools won't teach you and the
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Selling boxes and selling services are different!
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You are not simply born a good salesman. Now some people may very well be willing to sell their souls to make money, and then, possibly, you may have a lot to talk about. Robert Kyosaki from Rich Dad Poor Dad lets us in on a little secret: Dont be afraid to fail. That is how we learn. While some people can be naturally better adept initially at sales. A good salesperson has empathy, is driven by success, and strives for balance in their life. These are all skills which can be learned. It is by initiating new behaviors in our life is how we achieve this.
You may learn a lot in school but still there are some things you can only learn by yourself through life experiences. There are several ways to do marketing the thing you have to figure out is how to make these strategies effective for your business or product.
You may learn a lot in school but still there are some things you can only learn by yourself through life experiences.
There are several ways to do marketing the thing you have to figure out is how to make these strategies effective for your business or product.
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Great article. I would add be very careful when hiring for biz dev. There is a huge difference between selling boxes and selling services. An agency, especially one that provides integrated services, needs flexible, creative thinkers in all roles, including new business.