About Todd Knutson
I am one of those guys who started three small businesses by the time he was 21. Along the way I learned about persistence, customer service, integrity, and exceeding expectations.
After college and working, mountain climbing and traveling in South America, I jumped on a more traditional work-path and got my MBA. While I spent the next nine years in sales management roles learning to generate leads, successfully manage sales people, measure and improve results, my wife received her doctorate in Art History.
Finally, the entrepreneurial bug struck again and I landed at The List. We are a leading provider of prospecting information on corporate marketing and advertising decision makers, based in Atlanta. Over the years I've spent my time doing most jobs in the company, while also selling and talking to hundreds of agencies and marketing services companies, and creating two sister companies along the way. While all that was going on, my wife was creating blockbuster shows on artists like Norman Rockwell and Andrew Wyeth, and we were juggling the needs of our two kids.
So why did I create New Business Intel, a blog about ad agency new business?
A recent survey reveals that only 34% of ad agencies and 57% of all other marketing services companies understand how to implement a proactive new business program. Most senior executives explain this by saying they suffer from "the cobbler's children have no shoes" syndrome. They find it difficult to do for themselves what they do for their clients on a daily basis.
New Business Intel provides a way for me to share my experience and help advertising agencies, media companies and other marketing solutions companies drive business growth by developing the right ongoing sales processes.
I'm convinced that a blog makes me a better communicator, helps me to stay ahead of trends, and provides leadership to our clients. It allows me to fully understand the new business challenges faced on by our clients and challenges me to provide solutions.
Social media is revolutionizing communications and provides unexplored opportunities for new business. I expect to discover new business techniques using this emerging media, and to pass them on to the marketing communications industry.